Salesforce: Casting a Wider Net via the Social Web with SlideShare
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Created on 16 May, 2012
Social content marketing has become an integral part of Salesforce’s larger marketing strategy. While traditional channels, like email and in-person events, still play a big role, the company is increasingly making content more shareable on the social Web. The goal? To cast a wider net with potential customers and have a conversation with them where they’re already interacting.
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